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Easy Guide: Mastering LinkedIn for Your Business

From the Social Media Desk

“LinkedIn has around 562 million users worldwide.”

In 2017, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?

LinkedIn is the social network for the professional crowd. It can be a fantastic resource for networking, hiring or finding a job, gathering sales leads, staying up-to-date on industry news and participating in the conversation.

But for entrepreneurs who are just starting up, or perhaps less social-media savvy than others, making the most of LinkedIn can seem kind of daunting.

FAST FACTS

  • LinkedIn has around 562 million users worldwide
  • 60% of the UK’s working and student population use LinkedIn (21M+ UK registered members)
  • 59% of LinkedIn users don’t use Twitter
  • 13% don’t use Facebook
  • 40% of users check LinkedIn daily
  • LinkedIn now drives over half of all social traffic to B2B blogs and websites

Setting up your LinkedIn Profile

  • Make sure you have a strong profile / company page
  • Encourage employees to list, share and follow company page
  • Add links to website

Content

  • Define content types upfront
  • Make use of SlideShare
  • Post both internal & external links
  • Share company’s blog posts
  • Feature testimonials and success stories

Get Started

  • Determine overall goal
  • Share both long & short content
  • Share diverse content
  • Get thought leaders to share our content
  • Share content in groups
  • Research relevant industry groups that you can join and share content to

tracking & reporting

  • Track conversions via Analytics
  • Monitor LinkedIn as a website traffic referral domain
  • Track number of shares content is getting
  • Measure authority in groups by tracking followers, shares and engagement
  • Set targets

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