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Building online courses

From the Founder's Desk

Whether you’re a freelancer, a creative, a consultant, an athlete, we can almost guarantee that you have something in your bank of knowledge that people will be willing to pay for.

Online courses, e-learning, coaching, training…. You can call it what you like, there is no denying that online learning and short-courses are the new black.

And why wouldn’t it be. In a time when people can’t attend a class in person, can’t network, don’t have budget to commission an expert, we’re forced to upskill ourselves, and we’re forced to do it online.

THINK OUT THE BOX

The other side of the coin is being able to generate revenue using your area of expertise. With most of us having had our usual sales streams strangled by lockdown and the economic crisis, we are all having to think outside of the box.

Our solve (and our suggestion to you)? Sell your knowledge and experience online. Whether you’re a freelancer, a creative, a consultant, an athlete, we can almost guarantee that you have something in your bank of knowledge that people will be willing to pay for.

WHERE TO START

Start by writing down two or three things you think you could sell. Then, plan +- 20% of the content of these “trainings”, and then step away and start planning your route to market. Don’t wait until the whole course is ready to start selling it. In order to gain feedback and insights from your audience, and really understand what your potential customers want and need from you, you need to put something into the market sooner rather than later.

This is what we call “validating”.

START MARKETING AND SELLING

Use social media – build your audience. Use email marketing – build your list. Use your network, host a webinar – speak about your course to everyone, every day. Start collecting thoughts and opinions and input RIGHT. NOW. The trick to selling courses like this is to build trust with your audience, and continue to add value. So much value!!

HOW DO I HOST MY COURSE?

Guys, there are tons of software solutions and platforms out there for housing your online course! Most of them you will have to pay for, but you will get a free trial on nearly all of them so take your time picking the one that best suits your needs.

And as always, we are so excited to help you guys out with this! If you have any questions about how to pivot your business into an educational solution for others to enjoy, let us know 🙂

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