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Building Your Personal Brand Online

From the Digital Strategist's Desk

Understanding what you like will be key to creating an authentic brand personality of your own.

Whether you’ve set your sights on global domination as a fearless CEO or wanting to make a difference in your local community with a small start-up – having a powerful brand is key to building up its success. Understanding your brand positioning is critical to how this is developed within the digital space.

If you portray your brand as an authentic expert, you will see how people will want to engage in a meaningful way. We’re committed to helping you on your journey of personal brand discovery, we have developed these guidelines that will get you on the right track!

be inquisitive

connect to you

The first step to discovering your brand is knowing what to ask and being honest with your answers. Your brand authenticity will be cultivated and the more thorough you are here; the better set up you’ll be down the line.

We’ve got you covered with our fabulous online download that will help you know which questions to ask. Using these questions to build up your strategy and business plan going forward will allow your brand to truly take flight into the world of digital marketing.

So often we forget that before we became business owners we were (and still are) consumers at heart. So look inward and examine what you like to see on social media and what gets you to respond and engage with a brand. Understanding what you like will be key to creating an authentic brand personality of your own.

Once you’ve developed your brand personality then you need to physically imagine your ideal customer. It’s important to go into a lot of detail here and create an entire persona from start to finish. This can include general information about her life including where she lives, her family life and work to more descriptive details of what she eats for breakfast to her daily routine. These fine details will help in understanding what content to produce and how to present it in the digital space.

If you portray your brand as an authentic expert, you will see how people will want to engage in a meaningful way. We’re committed to helping you on your journey of personal brand discovery, we have developed these guidelines that will get you on the right track!

CREATE A PERSONA

content, content

Part of creating your brand personality is deciding how much of yourself you’re willing to share and put out there for everyone to consume. This goes back to knowing your inner consumer and what you like seeing online.

Do you want to be completely transparent with your audience about your daily struggles and triumphs? Or do you want to create a persona that emulates a select set of characteristics that paints a picture of what you want people to see?

Knowing your consumer and brand persona allows you to create effective and engaging content. Now is also the time to not only think about what you want to share but how you want to share it as well! Do you want to have a mix of video content with blog posts? Would you like to be funny and personable or to the point and factual? Are Insta stories a way you’d like to engage or do you prefer to hashtag it up on Twitter?

This also ties in with knowing where your audience spends their screen time. Wherever they are is where you need to be. And on top of that, we have all become smarter digitally and are aware when a brand is simply trying to sell something and not get to know their customer genuinely. Connect with people and allow them to see the humanity in your brand with content that speaks to what you’re all about.

If you’d like some more help with any of these guidelines or would like to embark on a creative journey with us by your side then please don’t hesitate to contact us today and we’ll give you a hand!

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