Get your sales pages ready for silly season

From the Digital Communication's Desk

Whether or not you are ready to create or publish your first sales page, there are some things I would encourage you to start thinking about right away.

The function of your sales page, or website, is traditionally 3-fold:

  • Tell leads who you are
  • Tell leads how you can help them
  • Give leads a way to take the relationship further

This is obviously a very broad summation of what your objectives might be, but in a nutshell, this is what your sales page or landing page should accomplish.

We’ve talked about the difference between and sales page and webpage a lot in the past I don’t want to talk too much about that here, but I will give you the simple version:

Your sales page is a post-click landing page, meaning that it can’t be found organically. It is only used in a promotional capacity, and people clicking through are doing so from a very clear message or call-to-action.

Your webpage can be found organically, and the visitors too it may have many different objectives or intentions for visiting. You often won’t know why they have arrived, so you give them a few different options when it comes to what to do next.

Your sales page will have one, and only one, objective or “next step”.

So, back to your sales page or landing page requirements –

Considering what we know about your landing page or sales page, that is it needs to tell people who you are, how you can help, and what they should do next, we can start to think about the elements you will need to curate and compile in order to make sure it is super effective!

By the time it is time to get your sales page live, you do not want to have to start frantically sourcing and writing or creating the material you need. So, I am promoting advanced planning here…

Start writing your personal bio

Everyone should have one. I mean EVERYONE!

I don’t care what it is you do, how much or how little experience you have, how much or how little you plan on promotion yourself. You need to have a bio.

Just a couple of sentences describing who you, your experience, and your mission. Simple.

PRO TIP: Through in a head shot for good measure!

Curate testimonials TODAY!

It is never too early to start putting together a robust portfolio of social proof. There more people you have giving feedback on your product or service, the better.

If your current offer is brand new, find a way to edit or crop testimonials or references from previous work you did.

There is always a way!

And if there really isn’t, start doing the occasional free bit of work here and there in exchange for testimonials. You need that social proof, so start getting it together NOW.

And for now, that’s all I want you to focus on.

The rest will come, the rest we can work on once we know your offer, your audience, your modality etc.

But no matter how early or late you are in the process, it is never too soon to get your bio and your social proof ready for action.

If you want to get your hands on our Sales Page Checklist, as well as bunch of other tools that are going to get you ready to shoot the lights out when your product or service goes on sale, join the waitlist and be first to hear when our Silly Season Strategy Blueprint is available for download 🙂

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