Email Marketing 101

From Basics to Mastery in 8 Days!

Email Marketing 101

R599.00 R299.00

We embarked on a journey of helping people with their digital frustrations, we have the knowledge and expertise and we were willing to share it with anyone who needed help, for free. We quickly saw patterns and the same problems for so many people. As we are solution orientated, we have developed this course for those who have been trying to get email marketing right. Why it’s critical for any digital strategy? These stats can’t be argued with:

  • 293 billion emails are sent and received every day
  • Nine out of ten marketers use email marketing to distribute content organically

You have to get your email marketing executed well to help meet some of your business goals.

Lesson 1

How to Build and Manage a Database

  • Screen recording how-to video
  • Downloads:
    • Screen recording how-to video
    • A crash course in lead generation
    • A lesson in audience segmenting

 Lesson 2

How to Design and Build Your Emails

  • Screen recording how-to video (Mailchimp introduction)
  • Downloads:
    • Subject line tips from the pros to improve open rates
    • Design and layout tips from the pros
    • A list of over 20 possible call-to-actions to improve CTR

 Lesson 3

How to Build Funnels and Sequences

  • Screen recording how-to video (Kajabi introduction)
  • Downloads:
    • An introduction to funnels and sequences
    • A list of apps for funnels and sequences
    • Done-for-you sales series emails
    • Done-for-you nurture series emails

 Lesson 4

How to Plan Content

  • Screen recording how-to video
  • Downloads:
    • Done-for-you content calendar
    • A guide to planning content


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