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Q&A With Our Fab CEO

From the Founder's Desk

“I just love being able to impact, empower and motivate other women who are committed to taking control of their lives.”

So, we managed to pin-down our founder and CEO, Jemima, to ask her a few questions. The 3-time startup founder and 2-time global business owner makes it look so easy to run multiple businesses and manage multiple teams, so you can be sure we have some questions for her! What it takes to run a digital agency during this time, how she navigates being a woman in business in the 21st century, and how she finds some chill in her day, among some others.

What you need to understand about Jemima is that she is a go-getter. She is also incredibly likeable! This is totally not a Devil Wears Prada type situation – Jemima takes the time get to know everyone on her team, listens to their ideas and concerns, and very rarely loses her cool.

So, what does it take to be successful, level-headed, full of new ideas and brave AF? Let’s find out 🙂

all things digital

Q: Why is it important for businesses to pivot their marketing strategy to adopt a more digital first approach right now? If they do – what can they do to strengthen it?

A: I think the reality of the times is that people are not able to walk into your store or your salon or your restaurant, if you’re a business owner, so the need to connect with your customers and community online is more important than ever before. For the time being, our lives have been reduced to connecting digitally, and this actually a massive opportunity (if you choose to see it that way) to build out your network and reach people you wouldn’t normally reach. 

Q: What makes Coco Creative different from other digital marketing agencies?

A: I think our biggest differentiator is that we try to be real people before all else. We are very, very good at building personal relationships with our clients, suppliers and affiliates. As a team, we are extremely close-knit, and we try to carry that through to our community online and to our clients when they are working with us. We bring people into the fold whenever and however we can, and we share knowledge and experience freely with the people around us. That’s what sets us apart.

Q: Why is the digital space such an exciting medium to work in? What are its major pros and cons?

A: Struggling to think of any cons right now! 🙂 It’s exciting for us because it is ever changing and constantly evolving, there are constantly new things to learn and new methods and platforms to test, which we love. It’s also exciting because it has allowed for the breakdown of borders and barriers – literally just about anything is possible these days because of the digital space.

Q: If you could give a brand one piece of advice when it comes to their digital strategy, what would it be?

A: Connect, connect, connect! Reach out to your customers, clients and community. Don’t shy away during this time – be in front of people more than ever before. We need to connect to conquer!

Q: What is the most important thing you want people to know about Coco Creative?

A: That we accept bribes in the form of cupcakes J

I wouldn’t say I dominate in situations like this, but I have had to learn and practice not being a shrinking violet when I feel like I’m not being taken seriously as a professional.

bad ass entrepeneur

Q: Who are your female mentors when it comes to business and global domination?

A: Easy! Sophia Amoruso, Arianna Huffington, Emily Weiss, Whitney Wolfe Herd, Kim Kardashian (yes, I put it in writing), Audrey Gelman, Jaclyn Johnson. I will stop there ‘cause I keep going all day J

Q: What’s the best advice you’ve ever received as a woman in business? And how do you plan to pay this forward to others?

A: Don’t wait for permission or approval from anyone else! I hope to make an impact and influence other young women in business by forging ahead, setting an example and paving the way for South African women on the world stage.

Q: How do I become a successful female entrepreneur?

A: Ooh, success is subjective, I think. I think everyone needs to take the time to define what success means to them personally. Create a vision from that, write out how you’re going to achieve that vision, and then remind yourself of your vision and mission every single day.

Q: What are the greatest challenges you face as a female entrepreneur and what are your plans to solve them?

A: In my experience so far, I don’t think I have ever faced any challenges because I’m female… Maybe, and I just haven’t noticed 🙂 I have faced challenges because I’m young and was very young when I started out. People tend not to take a tiny, young blonde seriously until you open your mouth. The trick is to get them to let you speak long enough for them to realise you’re a master in your zone of genius. I wouldn’t say I dominate in situations like this, but I have had to learn and practice not being a shrinking violet when I feel like I’m not being taken seriously as a professional.

Q: You have an amazing team of women, why is this important to you?

A: ‘Cause girls are rad! “You want a job done right, give it to a woman” 🙂 No, seriously, men have their place and they are also brilliant, when they stay in their lanes. I just love being able to impact, empower and motivate other women who are committed to taking control of their lives.

It’s also exciting because it has allowed for the breakdown of borders and barriers – literally just about anything is possible these days because of the digital space.

let's get personal

Q: How do you relax?

A: Ooh, a walk on the beach with my dogs, sometimes with a podcast

Q: What would your perfect day look like?

A: I don’t really have a checklist of things that need to align in order for it to be “perfect” – I am pretty positive person. I am happy if I know I have people who love me, family who support me, a team that has bought into the vision, and if it’s a Monday. Monday is my favourite day of the week 🙂

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