Why it’s important to make brand communication transparent during the COVID-19 global pandemic

From the Digital Communication's Desk

It’s more important than ever to reinforce your presence.

During this time of the COVID-19 global pandemic, it’s important for brands to not go radio silent and leave their customers frustrated and wondering why they’ve lost communication. It’s important to reinforce your presence and keep talking with your clients via social media so the idea of isolation and social distancing is not so scary.

be calm & encouraging

  • Brands have a responsibility to their clients to remind them about staying vigilant. Encourage them to stay online by offering digital deals and specials. Be cautious and close physical stores for the time being and instead direct them to your social media profiles and online shop if you have one. This way your business can stay afloat and customers will still be able to buy your products or services.
  • People need to feel like they’re not alone and your brand can be the virtual shoulder that people lean on when times are difficult. All people need is a gentle reminder to breathe and you can be that voice for them.
  • This goes beyond selling your product or service and it takes it to a place where your brand becomes a virtual people for a large group of people. This type of loyalty will carry on once this pandemic is behind us. Customers will remember how you made them feel during an uncertain time and this will result in a strong brand loyalty!
It’s key to remain calm and inspire the same behaviour in your client base. Sometimes it’s easy to give in to the panic but you can steer clear of that and use social media to not only promote your brand but also a peaceful message regarding the virus.

Want more suggestions and ideas for how to keep your communications transparent and consistent during this time? Schedule your free 30-min brainstorming session with us now!

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