A lot of people make the mistake of thinking “build it and they will come”. This may have worked for Kevin Costner, but it ain’t gonna work for your online store…
It’s not going to come as a surprise to you hear this – more businesses are shifting to online sales now more than ever before. And I am sure you also don’t need us to explain why that is…
the ecommerce landscape
This will give you an indication of what the eCommerce landscape is looking like at the moment:
- It is estimated that there will be 2.05 billion global digital buyers in 2020
- 65% of shoppers look up price comparisons online while they’re in a physical store
- 85% of consumers do market research online before completing a purchase
- Mobile eCommerce is said to have accounted for 67.2% of digital sales in 2019
Holy smokes, those are some serious numbers! So once you have set up your online store, which is super easy to do these days with things like WooCommerce and Shopify, what happens next? A lot of people make the mistake of thinking “build it and they will come”. This may have worked for Kevin Costner, but it ain’t gonna work for your online store…
how to get the sales
Assuming you’re an existing business with an existing client base that has recently shifted to online sales, you need to let people know this is now an option. You need to shout it from the rooftop on your social media channels, in your email communications with customers and clients and even in-store if you have a brick and mortar space. Don’t stop telling people they can now buy or book your products or services online.
If you are a new business (congrats!!), you’ve got an exercise in audience development and customer acquisition ahead of you… You need to make sure that wherever you are spending your time building brand awareness, you’re also making it super clear that people can shop online, how they can shop online, where they can shop online etc.
It is also important that you use third party marketplaces, like Instagram Shopping and Facebook Shop. These are the places – Facebook and Instagram – they are already spending time online. You can make their lives super easy by giving them the chance to complete a purchase on these platforms without too much effort. Everyone is happy 🙂
We have had so many clients and people come to us in recent weeks telling us about how their online store / business has completely blown up and logistically they just weren’t prepared for it! Things like couriers, shipping costs, packaging, payment options etc. all need to be considered when first building your online store.
And they need to further be considered, or reviewed, when you start scaling. What once worked for you for when you were shipping 5 orders a day might not be the best solution now that you’re selling 50 orders a day – get what I’m saying? J You need to be reviewing these solutions often.
Slightly off topic but still an important one. I read a stat while researching for this article that said that 69% of shoppers abandon their carts. Do you have a strategy for recovering abandoned carts? I suggest you get one!
Most eCommerce solutions have plug-ins available for cart recovery, if not solutions built-in. In my experience, cart recovery has a great conversion rate and you need to be considering this among all the other things you have to think of.